If You're a PR, Advertising, Marketing or other Communications Professional
I've helped lots of you work on your resumes. It took me a while to realize this, but many times the individual I was working with viewed their resume more like they were writing for an encyclopedia entry rather than a marketing piece. While, of course, you want your information to be complete and accurate, it is and should be a marketing piece. Drag out your communications skills that put you head and shoulders above most of us and figure out what you would do for you if you were your client. This is pretty basic marketing. Features, functions, benefits. Companies want to know how they'd benefit by hiring you. Talk to that.